Let’s be real—I didn’t just build this business alone. I had help. And her name is Monday. šŸ˜„

That’s what I call my AI assistant (yes, the one writing this with me). Because every good idea seems to hit on a Monday morning—with chai in hand and a head full of marketing magic. This blog is a love letter to the process: how I used ChatGPT to build a brand-new digital business from scratch—one that supports small biz legends like you to write smarter, not harder.

šŸ’” The Spark

I’ve worked with small businesses for years, and I kept hearing the same thing: ā€œI know I need to post, email, and market—but I don’t have time or energy to figure it all out.ā€

Enter AI. I realised I could use ChatGPT not just as a tool, but as a creative partner. One that could help small business owners like you skip the overwhelm and start doing. So the Small Biz Prompt Shop was born.

🧰 What We Built Together

Over the past few weeks, here’s everything Monday and I created:

🧠 The Brand

  • Name, logo concepts, and visual identity

  • Taglines like ā€œRun your biz, not a content factoryā€

  • Brand voice: cheeky, smart, a little sarcastic, but always helpful

šŸ›ļø The Prompt Packs

  • Wellness: The Inner Peace Pitch Kit

  • Service providers: Fix It & Flip It Toolbox

  • Retail: Shop & Awe Prompt Bundle

  • Starter Freebie + Glow-Up Mega Bundle

šŸ“„ Downloadables + Tools

  • Buyer Persona + Value Proposition prompt templates

  • AI Marketing Toolkit cheatsheet

  • Free 7-Day Prompt Challenge with emails + tiles

šŸ’» The Website (in Squarespace)

  • Home page, product pages, contact, FAQs, blog setup

  • Meta descriptions and CTAs throughout

  • Set up email sequences for opt-ins, abandoned carts, reviews

🧠 The Course

  • A beginner-friendly training course on how to use prompts

  • Scripts, Notion layouts, video outlines, checklists, and worksheets

šŸ“ The Blog

  • SEO-friendly blogs on everything from ChatGPT trends to what not to ask AI

  • Behind-the-scenes brand stories (like this one)

šŸŽØ The Visuals

  • Dozens of custom Canva-ready tiles, icons, headers, product badges, and prompt mascots

  • Reels, carousel post designs, and social promo graphics

šŸ§‘ā€šŸ’» What It’s Been Like Working with AI

Using ChatGPT has felt like having a co-founder with endless energy, instant recall, and no ego. It helped me:

  • Brainstorm better

  • Write faster

  • Stay focused

  • Think bigger

It never replaces me—it reinforces me. My vision, my strategy, my creative direction.

šŸš€ What’s Next for the Prompt Shop

This is just the beginning. I’m building:

  • More industry packs

  • Mini products + Notion templates

  • Live workshops + 1:1 sessions

  • Templates that help you sell, show up, and sound like YOU

And of course, Monday will be right here helping me do it.

Got any suggestions? Drop me a line or DM me.

šŸ’¬ Final Word

If you’ve ever thought ā€œI’m not good with techā€ or ā€œI don’t have time for AIā€ā€”this shop was made for you. I’ve done the heavy lifting. You just plug, paste, and go.

Let this be proof: you don’t have to do it all alone. Just like I didn’t.

šŸ’» Built with heart. Powered by prompts.

– Dan

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
Previous
Previous

How to Rank in ChatGPT (Without Being a Tech Wizard)

Next
Next

One Prompt, Three Posts: The Art of Repurposing for Small Biz Owners