One Prompt, Three Posts: The Art of Repurposing for Small Biz Owners

✨ Why Small Biz Owners Need to Repurpose

Let’s face it: you don’t have time to create content from scratch every day. You’re busy actually running your business. That’s where repurposing becomes your secret weapon.

Instead of constantly coming up with new ideas, you can turn one good prompt into multiple posts, emails, or stories—without sounding repetitive.

🔁 How to Turn One Prompt Into Three Posts

Let’s say you start with this prompt:

"What’s a common myth in your industry?"

From there, you can create:

  1. Instagram Post: Myth-busting caption with a visual or Reel

  2. Email Tip: “Hey [first name], here's a truth bomb you might not know...”

  3. Blog Snippet: Expand it into a short post about the top 3 myths and why they matter

Bonus formats:

  • Facebook Post

  • FAQ page content

  • Instagram Story poll (“Have you heard this myth?”)

🧠 Tools That Help You Repurpose Fast

  • ChatGPT: Use your upgraded prompt formula (Role → Task → Format) to spin out versions fast

  • Canva: Create multiple graphics from one caption idea

  • Notion or Trello: Build a simple tracker of what you’ve reused and where

📝 Sample Prompt Remix

Prompt: “Share your origin story”

Repurposed Ideas:

  • Instagram: Throwback photo + origin story caption

  • Email: “Why I started this biz—and what’s changed”

  • Website: Add it to your About page copy

  • Reel: Talk through your journey in 30 seconds

💡 Real Talk: Why This Works

Your audience doesn't see everything you post. They probably miss most of it. Repurposing ensures:

  • More people see your content

  • You stay top of mind without burning out

  • You stay consistent—even when your calendar is chaotic

🚀 Try This Today

  • Pick 1 prompt from your pack

  • Write it in 3 formats: Post, Email, Story

  • Schedule them across the week

Done. You’ve just created a content system.

🧰 Need Help? We’ve Got Prompts for That

Check out our ready-to-go prompt packs built for small business owners like you. Or book a 1:1 session with Dan to turn your content chaos into calm.

👉 Shop Prompt Packs | Shop Prompt Course

#ContentRepurposing #SmallBizTips #PromptLikeAPro

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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