Practical AI Education

Stop experimenting with AI. Start using it properly.

Small Biz Prompt Shop gives you the prompts, systems and training to use AI the right way: saving time, creating better content and marketing smarter from day one.
25+ years marketing experience
500+ small businesses helped
Built by a real small business owner
>_

Small Biz
AI Marketing

The Prompt Shop Podcast
with Dan MacInnis
Start here

The best brains in the room, and one of them better be yours.

Short, practical episodes on making better marketing decisions with AI, from a marketer who has run it inside real small businesses. Nine episodes so far, in order, from your first weekend with AI to the rules that keep it honest. Each one ends with a free one-page takeaway you can use the same day.
5 to 10 minutes
New episodes on Wednesdays
Free takeaway every episode
Why it works

Built to actually save you time

Save actual time
Turn long content tasks into short sessions. Our prompts work with your tone, your audience and your real business needs, not generic templates.
🎯
Built for small business
No corporate jargon. No enterprise workflows. Just practical AI help for service providers, consultants, retailers and trades who need marketing done faster.
🔧
Ready-to-use systems
Plug-and-play prompts, done-for-you setups and clear workflows you can start using today. Skip the learning curve and get straight to results.
How we help

Four ways to work with us

Whether you want to learn, try, buy or build, there is a stage that fits where you are right now. Ready for the whole system? See the Coached Engine Build.
1
Learn
Free GPTs, cheatsheets, the podcast and video training to get the mental model before you spend a cent.
Start learning →
2
Try
Low-risk prompt packs and templates. Plug, paste, and see what actually changes in your business.
Try a pack →
3
Buy
Done-for-you AI setups and 1:1 sessions. Real help to move the needle this week, not next month.
Get help now →
4
Build
Custom lead tools that turn visitors into qualified leads. Strategy, build, launch, the works.
Build a tool →
New 1:1 coaching

Build your marketing engine. Keep the keys.

A 12-week coached build with six one-on-one sessions. You build a marketing system inside Claude that knows your business, writes in your voice and tells you what to do each week. I coach every step. You own every piece.
1Foundations 2Strategy 3Lead capture 4Content 5Email and nurture 6Quality checks 7Measurement 8Rhythm
Engine Check
$395 + GST
90 minutes and a one-page build plan. Credited to your build.
Coached Engine Build
$3,500 + GST
Six 90-minute sessions over 12 weeks.
Most popular

Ways to get started

Skip the overwhelm. These are the offers that actually move the needle for small business owners.
Most Popular
Daily Operations Prompt Pack
Five prompts that turn ChatGPT into your operations assistant. Prioritise work, summarise meetings, write difficult emails, document processes, in minutes, not hours.
1:1 Session
Prompt Power Hour
60 minutes, 1:1 with Dan. Walk away with custom prompts that actually work for your business and your voice.
$100 / 60 mins
Book now →
Real results

For real small businesses

25+
Years marketing experience
500+
Small businesses helped
9
Podcast episodes, each with a free takeaway

Ready to stop experimenting and start using AI properly?

Start with the free training, or score your marketing engine in two minutes.