Beyond ChatGPT: The Best Custom GPTs (and What They Can Do for You)
🤖 Wait—What’s a “GPT” Exactly?
If you’ve used ChatGPT, you’ve been chatting with the default version of OpenAI’s language model. But there’s more than one. Enter: Custom GPTs.
These are pre-trained versions of ChatGPT built for specific tasks, like writing social media captions, generating recipes, helping with branding, or answering customer service questions.
They live inside the ChatGPT app, but each has its instructions, personality, and specialty.
🔎 Where to Find Custom GPTs
Go to: https://chat.openai.com/gpts
Then click “Explore GPTs.” You can browse by category, search by task (e.g., “blog”, “design”, “planner”), or try the trending ones.
You’ll need a ChatGPT Plus account to access them (approx. $39AUD/month), but once you’re in, it’s like walking into a library of AI assistants.
🛠️ Our Favourite GPTs by Purpose
Here’s a hand-picked list of the most useful Custom GPTs for small biz owners, creatives, and marketers:
✍️ For Writing & Content
Social Media Coach – Helps plan and write engaging captions
SEO Blog Assistant – Creates keyword-friendly blog outlines
Copywriting GPT – Crafts headlines, CTAs, and lead magnets
🎨 For Visuals & Branding
Logo Designer GPT – Helps brainstorm logo ideas and brand identity
Canva Prompt Buddy – Suggests Canva layout ideas and design prompts
Illustration Generator – Assists in creating visual concepts for blogs and social
💼 For Business Strategy
Branding Coach GPT – Refines your voice, mission, and tone of voice
Customer Persona GPT – Builds clear target audience profiles
Newsletter Planner – Maps out weekly email content with tone suggestions
👩🏫 For Learning & Development
Prompt Engineer GPT – Teaches you how to write better AI prompts
AI 101 Coach – Explains how AI works in plain English
Language Tutor GPT – Helps you brush up on conversational language
💡 How to Use a Custom GPT
Click “Try” on the one you want, and simply ask it something like:
“I’m a yoga teacher. Can you help me write 5 Instagram captions in a calm and inspiring tone?”
Or:
“I’m a dog groomer in Melbourne. What are 3 catchy taglines that sound friendly and local?”
Each GPT is trained to follow a certain tone, style, or task—so think of them like specialists, not generalists.
⚠️ What to Watch Out For
Some GPTs are still being tested, so results may vary
Always review content before using it publicly
Don’t upload sensitive business data (yet—privacy tools are still evolving)
✨ Why It Matters for Small Biz
You don’t need to hire a full-time content writer, strategist, and designer to show up online. Custom GPTs let you:
✅ Save time
✅ Stay consistent
✅ Get help that matches your tone (not a stiff sales robot)
✅ Try This Today
Try one writing GPT, one branding GPT, and one planning GPT
Save your favourites to your sidebar for easy access
🚀 Want to Go Even Further?
You can even build your Book a Power Hour GPT with your tone, services, FAQs, and target market. Perfect for VAs, freelancers, and small biz teams.
Need help? Book a 1:1 Power Hour with Dan and we’ll build your mini-AI assistant together. 🤖
👉 Explore Prompt Packs | Try the Free Starter Kit | Book a Power Hour
